OEM Branding Program

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OEM Branding Program
You’ve worked hard and spent precious resources building your company brand. Now you can put your brand on the Dell PowerEdge™ servers in your solution portfolio. From bezel to BIOS, your Dell PowerEdge server can look as if it was designed and built by you. Select from an array of branding options including OEM Ready, OEM Express, OEM Plus and OEM Custom. Regardless of the option you choose, you receive a Tier 1 server platform with regulatory certifications and Dell Services and Support for OEM Solutions. With more than a decade of experience working with OEM customers, Dell OEM Solutions offers a robust portfolio of branding options.

OEM Ready
OEM Ready

If you prefer an unbranded server, Dell PowerEdge OEM Ready is the choice for you. We have removed Dell logos, labels and other visible branding to provide you with an unbranded Tier 1 solution.

OEM Express
OEM Express

Give your customer a cohesive branded solution: your software product loaded on a Dell PowerEdge OEM Ready server customized with your logo and choice of five colors. Select OEM Express and let your sales team guide you through this quick and easy branding process.

OEM Plus
OEM Plus

OEM Plus is the right choice if you need a higher level of customization. This solution offers customized colors or even your own custom image across the face of the bezel. Plus, you have the option of printing your model number, company name or other custom text on a secondary badge on the bezel or LCD panel.

OEM Custom
OEM Custom

If you need a highly customized look for your Dell server, OEM Custom will deliver. With branding options ranging from custom bezel design to custom colors and full-bezel graphics, this option offers the highest level of customization available.
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Logrhythm Case Study

Featured Video

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Interview with Tom Holt about custom bezels for Dell's PowerEdge server
Interview with Tom Holt about custom bezels for Dell's PowerEdge server
Interview with Tom Holt about custom bezels for Dell's PowerEdge server
Tom Holt, a Dell OEM Solutions mechanical engineer, explains the how an OEM customer designs its own custom bezels for Dell's PowerEdge servers.

Case Studies

  • GGO (Gallivan Gallivan & O’Melia LLC)

    GGO (Gallivan Gallivan & O’Melia LLC)

    GGO’s Digital WarRoom platform required high-performance, low-maintenance hardware. GGO selected Dell OEM to supply the hardware and incorporate customized branding, and expanded their customer base with anticipated revenue gains of 25 percent.

  • LemnaTec

    LemnaTec

    Scientific solution provider delivers tough, long-lasting solutions to customers in remote locations around the world

  • DG FastChannel, Inc.

    DG FastChannel, Inc.

    DG FastChannel, Inc. and Dell OEM deliver HD-ready products to broadcasters rapidly and reduce support time from days to four hours.

  • Websense

    Websense

    Web security provider gains significant growth in key markets with an appliance solution delivered by Dell OEM Solutions.

  • Google Case Study

    Google Case Study

    From hardware design to logistics to in-field support, Dell helps Google capitalize on the potential of the growing search technology market.

  • e-Cop Case Study

    e-Cop Case Study

    e-Cop boosts customer satisfaction with a reliable and scalable Dell PowerEdge solution that runs up to 12 times faster than their former solution. Read this case study showing how Dell OEM has truly made a difference for e-Cop.

  • ATEME Case Study

    ATEME Case Study

    ATEME pre-installs its ATEME Network Video Recorder application on a stable and reliable hardware platform. Dell OEM Solutions offers a high-performance server and storage solution, supported by Dell ProSupport with the Keep Your Hard Drive option.

  • Cyber-Ark Software

    Cyber-Ark Software

    Software security leader Cyber-Ark Software scales its 2010 appliance business by 30 percent with Dell OEM.

Whitepaper

OEM Appliance Capabilities
Make Dell™ hardware a key building block of your solution. Dell OEM Solutions can provide roadmap stability, ease of customization and extended product life cycles. Use one of the industry’s largest technology portfolios of clients, servers and storage, ranging from standard Dell products, OEM-ready offerings, long-life hardware and fully customizable products.

Maintaining your own agility is the key, and Dell can support you by freeing you of the need to commit to bulk purchases. Furthermore, our global presence helps ensure that you can extend your offering with a wide array of Dell products and services worldwide. Our flexible scaling approach enables you to order when you need to and work in your own time, at your own pace. The result — a solution that is fast, efficient, profitable and scalable to help you deliver on your brand promise.

Dell offers a variety of custom branding options on the hardware bezel. Brand your appliance by adding logos to a generic bezel or work with our in-house product development team to brand according to custom specifications.

Learn More About Our Hardware >

Dell appliance customers deal with challenges on a daily basis. The Dell OEM Solutions team realizes that, depending on where you are in your go-to-market process, you will have different questions or concerns.

We have an existing appliance.

  • How do we get a server comparable to the one we currently use?
  • Do we have to remove the branding?
  • How does Dell handle customization?
  • Will our appliance look the same?
  • How can I reduce my total cost of ownership (TCO)?

We are considering adding an appliance.

  • What are the minimum standards required to create an appliance?
  • What levels of customization can Dell perform?
  • How do we handle the project with Dell?
  • What can Dell offer above and beyond product?

We offer software only. Should we also offer it as an appliance?

  • What are the benefits of having an appliance?
  • It seems risky. What does Dell do to minimize risk?
  • How do we move from software to an appliance. What is the process?

We are concerned over product life cycle in our appliance.

  • What does Dell offer us to help with our supply chain concerns?

Regardless of your current position, contact Dell OEM to learn more about how we can work together to meet your appliance needs.

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