Customer Stories

Trixter

Trixter needed a partner with a strong brand and global presence to help launch a new fitness solution. Trixter decided to work with Dell OEM Solutions to produce the Xdream—a unique training product offering a simulated outdoor bicycling experience.
Date : 4/1/2011
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We estimate that we are saving 30 percent of our per unit costs by sourcing and supporting products in each geographic region through Dell OEM Solutions.

Paddy Murray, President, Trixter North America, United Kingdom and United States

Challenge
Trixter needed an OEM partner with a strong brand and global presence to help launch an innovative new fitness solution. The partner had to help streamline production, provide local support and facilitate the move into new geographic markets.
Solution
Trixter decided to work with Dell OEM Solutions to produce the Xdream — a unique training product that offers a simulated outdoor bicycling experience. Dell loads software images, installs graphics cards, simplifies distribution and provides global support.
Benefits
• Created an innovative exercise product that delivers an exciting, immersive biking experience for users
• Saved 30 percent of per unit costs with localized sourcing and support
• Cut unit production time by 35 percent and reduced resource costs by receiving systems with preinstalled software and graphics cards
• Expanded into new geographic markets and supported 250 percent growth in North America