Consumerization: What is in Store for IT?
Date
:
5/6/2011
IT consumerization is becoming a fact of life in many enterprise companies. The technology adoption curve is no longer being driven by IT departments in large enterprises, but rather by tech-savvy workers using their own personal devices for work. These individuals are influencing and putting pressure on IT departments to keep up. As such, IT must re-evaluate the methods in which they segment and serve their workforce in order to stay relevant. Intel’s Insights and Market Research Group, in collaboration with Maritz, performed a multiphase research project to gain in-depth insights into how workers and IT feel and manage these changes. They covered the following issues:
1. What is Consumerization?
2. Why is Consumerization important to tech-savvy workers; what needs does it satisfy?
3. The "civil war" brewing between tech-savvy workers and IT.
4. Likely impact to deployment models.
5. Implications.
The gap between what technologies tech-savvy workers use in their personal life and what employers provide has been creating a strain on IT departments that struggle to balance the evolving desires of workers with the needs of the company. Learn more about the issues and the different ways to resolve them.