John Bottum, chief information officer and vice provost for Clemson Computing & Information Technology fostered the idea of a Social Media Listening Center after touring Dell's Social Media Listening Command Center in January 2011.
• Launched by Dell in Dec 2010 • Monitors and provides reports on corporation, business units, verticals, products, campaigns or competitors • 300 search profiles that sort geography, reach, sentiment, topic • Acts as early warning system
