Press Releases

Dell Laptops Knock it Out of the Park with Personalized Major League Baseball Team Designs

• 30 MLB Team Logos Available for Dell Laptops • Different Personalization Levels, Self-Expression for Team Fans • New Additions to Design Studio for Baseball Fans
Date : 2009/10/7
Round Rock, Texas

If laptops could sing, Dell laptops would sing “Take me out to the ballgame!”

As the MLB Postseason gets underway today and the World Series fast approaches, people are pulling out team caps, jackets and jerseys to cheer their teams through the post season. Starting today, fans can now order their Personal Laptops, each emblazoned with their favorite MLB team logo.

From New York to Los Angeles, Minneapolis to Houston, Chicago to Tampa, fans will be delighted with a choice from Dell’s newest collection of customized artwork, arranged through its relationship with Major League Baseball Properties. There are three choices of specially-created designs for each MLB team.

The News:

  • A new partnership between Dell and Major League Baseball Properties for unique personalization offering
  • Dell Design Studio to offer MLB designs for all 30 teams
  • Totally unique, customized artwork created especially for the Dell Design Studio
  • Fan, Classic and Die-Hard designs available for each MLB team, to allow personalization
  • Available on Dell consumer systems: Inspiron Mini, Inspiron and Studio laptops

Quotes:

“Dell knows that baseball fans are passionate about showing their team pride, and we are thrilled to provide our customers this exciting new opportunity for self-expression,” said Alex Gruzen senior vice president of global consumer products. “We’re confident that Major League Baseball customization and personalization will make our notebooks a hit for baseball fans across the country.”

“Our fans have shown us time and time again that there is no limit to the ways in which they will exhibit their team pride,” said Howard Smith, Senior Vice President, Licensing, Major League Baseball Properties. “Dell is a proven industry leader in laptop customization, and we’re pleased to offer this new option to our fans.”

Dell is offering the ultimate fan customization with the addition of Dell Design Studio custom artwork featuring all 30 MLB teams. With the special lid designs – available on Dell’s popular Mini, Inspiron and Studio laptops – ranging from more subtle team logos in one corner to screaming, full-cover extravaganzas. The MLB design options will be available from Dell.com beginning next month.

About Dell Design Studio

Design Studio is an interactive gallery of original contemporary artwork commissioned exclusively for Dell.com that gives individuals more than 200 options to turn their laptop into a work of art. The easy-to-use and intuitive Design Studio was introduced in December 2008 and quickly gained popularity. Featured artists include: Tristan Eaton, Siobhan Gunning, Bruce Maur, Mike Ming, Guillaume Wolfe, Jason Bacon, Brittany Waldner and Derek Welch, among many others. Also included in the design options is artwork from (PRODUCT) RED, which contributes to The Global Fund and results in additional funding for AIDS programs in Africa.

Design Studio also represents a new way to shop for a personal computer and tailor it to reflect personal style. With Design Studio, online shoppers virtually walk through a gallery of portraits and then can select to apply a design, change viewing angles, zoom in on details and read a short bio that explains the artist’s work.

About Dell

People worldwide can buy Dell online, by phone and through more than 43,000 stores.

About Major League Baseball Properties

The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Club’s agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rightsholders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information on Major League Baseball, log on to www.MLB.com.