Synergy Marketing Strategy & Research, Inc.
Synergy needed to build its IT capacity in order to reduce the time needed to execute email campaigns, so it implemented Windows® Small Business Server 2011 Standard preinstalled on a Dell™ PowerEdge™ server.
Date
:
7/1/2011
The ability to collaborate on research and branding projects seamlessly with our senior consultants across the country is extremely important to our business. With so many features, SBS 2011 Standard gives us more time to focus on client insight and client solutions — that’s huge.
Dr. Rachel Talton, CEO,Synergy Marketing Strategy & Research, Inc., United States
Challenge
The ability to collaborate on research and branding projects seamlessly with our senior consultants across the country is extremely important to our business. With so many features, SBS 2011 Standard gives us more time to focus on client insight and client solutions — that’s huge.Solution
Synergy implemented Windows® Small Business Server 2011 Standard preinstalled on a Dell PowerEdge™ server, an all-in-one simplified server solution for networking, centralized data storage and backup, security, advanced email and calendar capabilities, and document and printer sharing. The company dramatically increased its capacity to perform research projects using email blasts and improved its operational efficiency.Benefits
• 3-fold faster email blasts (2 hours to send out emails vs. 6 hours previously)• 48 hours per month saved in performing research studies and marketing projects
• Zero spam, freeing up 4 hours per month previously spent deleting spam
• 100 percent avoidance of wasted time searching for most recent drafts of projects
• Half-hour per day saved for executive management team by enabling executive assistant to manage calendars
• Increased connectivity between headquarters and off-site consultants across the U.S.
