Executive Summary
What is corporate responsibility at Dell? It’s about being a trustworthy partner for our stakeholders, our customers, our employees and the world at large. We’re focusing on three key areas — environmental responsibility, corporate accountability and social responsibility. The World Business Council for Sustainable Development calls this the “triple bottom line.“
Those three key areas, combined with our overall commitment to employees, are our FY09 Corporate Responsibility priorities and are shown here:
To learn more about each of these key areas, you can read our FY09 Corporate Responsibility Report or visit www.dell.com/corporateresponsibility.
Our priorities center on:
- Environmental Responsibility — Aspiring to be the Greenest Technology Company on the Planet: At Dell, environmental responsibility is being embraced throughout the company. In fiscal year 2009, we addressed the challenge of defining what makes us green and determining how we can measure it. Our answer was Enviro 2.0 — the 2.0 indicates that we’re building on our efforts since last year’s report. Enviro 2.0 has the following areas of focus: The Business Case for Going Green, Climate Leadership, Sustainable Operations, Product and Packaging Solutions, Global Recycling, Engagement and Empowerment, Services and Solutions, and Our Challenges Ahead.
- Corporate Accountability — Acting with Integrity, Inspiring Trust: Being a trustworthy company is the focus of our efforts in corporate accountability and inspiring others to be principled as well. Integrity and trust just don’t happen — you have to take measurable, transparent actions. In fiscal year 2009, through our actions, we built trust with our employees, customers and supply chain.
- Social Responsibility: Making a Meaningful Difference Today — Inspiring a Better, Connected Tomorrow: For Dell, making a meaningful difference is about seeking innovative ways to help others through our technology, resources and employees by partnering with non-governmental organizations to address key issues facing our world. Through this collaboration, we hope to build a better, connected tomorrow.
- Employee Engagement: Our employees help inspire continuous innovation throughout our work with products, people and the planet. As the rallying spirit for Dell’s commitment to our global communities, our employees are making a difference every day. Throughout each area, we highlight the actions our employees are taking to advance our corporate responsibility.