Bobbi Dangerfield

Persistence. Hard work. International experience. Employee satisfaction. These are the themes that have helped lead the way to success for Bobbi Dangerfield.

Bobbi is the country manager for Dell IT & Services in Malaysia and manages Dell’s Client Care Center with operations in India, Malaysia, Mexico, Romania and the U.S. The Client Care Center provides Level 2 technical support to both Dell and our customers. Level 2 support is an advanced level of support to customers whose issues are not resolved by the initial call center contact.

Bobbi’s career path has had a few twists and turns that led her to her position today. She began her professional career in software support for IBM, followed by a move to the IT organization for the Burlington Northern Santa Fe Railroad. During her time with the railroad, Bobbi completed an executive MBA program while being a mother to four-year-old twins and holding a vice president-level position.

Bobbi then joined Dell where she has held several roles, including management of sales, customer service and tech support in El Salvador. Bobbi moved to Malaysia in June 2008 and led the formation of a 900-person office within 18 months. Her team works on application development and support, managed services and IT infrastructure support.

Bobbi credits “enjoying challenges and fixing things” as key drivers in helping her succeed. Like many other leaders she admires, she is also persistent while being a good listener.

Bobbi believes that if a company doesn’t have happy employees, it won’t have happy customers. So she focuses on making people feel connected, engaged and included in activities. Bobbi’s team connects employees without an on-site manager in Malaysia with one who is charged with including the employee in key messages and meetings. There also is a buddy program that helps newly hired employees get acclimated to Dell, along with follow-up meetings for team members after each quarterly earnings announcement.

Bobbi’s team seeks to build a family-like environment with activities like badminton (a popular sport in Malaysia), go-kart racing, community volunteer opportunities and a family day 5-km walk/run event. Bobbi’s attention to employee satisfaction contributed to a significant reduction in the employee attrition rate, dropping from 37 percent to 18 percent.

One of Bobbi’s earliest influencers was her grandmother, who is now 97 years old. Bobbi credits her grandmother with teaching her the value of hard work, having learned how her grandmother grew up on a farm and then went to work during World War II. Opportunities for women have changed a lot since that time, and Bobbi looks forward to another 18 months in Malaysia helping shape a workplace that supports women and all employees. You can be sure that Bobbi’s persistence, hard work and drive for employee satisfaction will continue to shine through.