Baking a Dream Come True
Warren Brown was two years into a successful law career and just shy of his 30th birthday when it hit him. "I said, ‘Hey, if you don’t actually do something about this dream and this idea you have, you’re not going to do it before you have some mid-life crisis. Why don’t you just skip all the middle stuff and get right to it?’" Just like that, Warren said goodbye to his job of stuffy courtrooms and hello to sweet smelling kitchens as the owner of his bakery, CakeLove.
Behind the scenes of each handcrafted goodie is a technology system keeping seven locations and their hungry customers connected. A recipient of a total IT makeover sponsored by Dell, CakeLove is revolutionizing its systems, processes, hardware and software to improve the efficiency of the business.
"For us, IT matters a lot," says Warren. "Everything that has to do with information technology, it’s got to work. I need it to function properly. I need it to be reliable. And if there’s a problem, I need to be able to get that problem serviced and solved right away. And I’ve had really good experience with the Dell products like that."
Learn how CakeLove leads the way with help from Dell:
- Application Management: Get the most out of hardware and software
- Point of Sale: OptiPlex™ desktops with integrated POS hardware keeps retail open for business
- Security: Protect data with Trend Micro Worry-Free Business Security Services
Featured Video
 | Warren and CakeLove Warren started CakeLove because cakes are special, and he enjoys being part of the celebration in his customers’ lives. |
 | Warren and Application Management Managing seven retail storefronts is a challenge. It’s definitely something that keeps you on your toes, having to be in contact with people all the time," says Warren.
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 | Warren and Point of Sale Dell OptiPlex desktops give Cake Love the performance it needs as the perfect platform for a new POS system. |
 | Warren and Security Questions about business-level security protection upgrade costs or IT maintenance could have left CakeLove vulnerable. Trend Micro™ Worry-Free™ Business Security Services makes all the difference. |
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