Linda Rottenberg helped define the word “entrepreneur”…literally. While living in Argentina in the mid-90s, she ran across a cab driver with a PhD in engineering and was baffled by the fact that this man was driving a cab due to a lack of jobs. Linda asked why he had not thought about starting his own business. Come to find out, there was no word for entrepreneur in Spanish or Portuguese, and no one really believed in the idea of self-made businesses in much of Latin America.
This spurred Linda to work to create Endeavor – a company focused on enabling entrepreneurs to succeed in emerging countries. Together with Dell, as a Global Advisory Board partner, and a host of Dell solutions for Endeavor and its clients, Linda is changing the way emerging countries think of business leadership. Through her tireless efforts, the words “empreenador” and “empreendedorismo” have been added to the Portuguese and Spanish dictionaries.
Learn how Endeavor leads the way with help from Dell:
- Servers: PowerEdge™ servers deploy quickly to get business up and running
- Mobile Computing: Latitude™ laptops keep employees connected on the go
Featured Video
 | Linda and Endeavor “At the end of the day, we want kids growing up everywhere, in any part of the world to say, 'If I have an idea, I can do it.'” Follow Endeavor’s path > |
 | Endeavor and Servers When Endeavor helps get a new entrepreneur off the ground, PowerEdge servers quickly bring it up, get it running and keep it growing. Take the Next Step > |
 | Endeavor and Mobile Computing Endeavor makes a global impact but can’t be everywhere at once. Linda relies on Dell's Latitude laptops and reliable technology to make it seem that way. Work From Wherever > |
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