Point of Sale
| CakeLove’s Challenge: Make the most of each customer contact. Running a bakery isn’t all sugar and spice; it’s a business with complex interactions and communications. CakeLove was using a point-of-sale system designed for a dry cleaning operation that didn’t support loyalty and rewards, CRM, future cake orders or inventory management. Plus, Warren’s stores weren’t networked, making it even harder to keep track of the organization’s progress. |
CakeLove’s Solution: Dell Retail/Restaurant Front Office Solutions, Dell OptiPlex™ Desktops. CakeLove found an alternative to its patchwork office management system in Dell Retail Solutions, an integrated IT solution specifically designed for a small business restaurant operation. Installed by Dell Services and partners, Warren can now reap the enhanced productivity benefits of:
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| "Dell computers do help us in making sure that things run smoothly. There is a main computer in all of our shops for our point of sale systems," says Warren. "And the thing that matters the most is that the machines and the equipment works. And it works all the time. Because without it, you know, I mean you’re going to be dead without your computer. We all know that. So, we make choices that we know we can count on." |
