Mark Gerhard, Just About the Game Experience

Jagex and Green Technology

Jagex’s Challenge: Expanding the online game experience without increasing energy consumption

"Each server consumes a certain amount of wattage, emits a certain amount of heat and ultimately, you’re not just paying for bandwidth and rack space, as it used to be in the old days, you’re now also paying for power consumption. The lower our power footprint the more players that we can serve per watt, and therefore, the better we feel about the reality of our ever growing player base."

Jagex’s Solution: Dell PowerEdge Energy Smart servers

 PowerEdge Tower

Dell PowerEdge™ servers help Jagex keep costs down as well as save space and be more energy efficient in its data centers.

The Intel® Xeon® Processor 5600 Series in Dell PowerEdge servers automatically regulates power consumption, combining industry-leading energy efficiency with intelligent performance that adapts to workloads. Dell PowerEdge Energy Smart servers can save businesses hundreds of dollars per server every year. These servers provide additional gains in both power efficiency and performance per watt, helping energy-conscious companies like Jagex maximize server resources.

Green issues are very important to Jagex as a company. Not only is it part of the corporate culture (where 95% of the Jagex team walks or bikes to work), it also extends to its technology infrastructure. "To demonstrate how seriously we take it, we used to have 23 data centers across America. We’ve consolidated all of those just to two data centers in Nevada, just because those two data centers were powered by geothermal power," says Mark.


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