Berj Bannayan, Digital Dazzle

Soho VFX and Servers

Soho VFX’s Challenge: The power of Hollywood in a single room

As Soho VFX grew and began to land larger and larger projects, it soon found that it needed to drastically expand its datacenter without overwhelming the company’s limited physical and power resources…not to mention its IT staff.

Soho VFX’s Solution: Dell PowerEdge™ Blade Servers

To meet the high-performance demands of Soho VFX’s intensive applications and digital images, Berj chooses Dell PowerEdge™ blade servers and PowerEdge blade enclosures. With eight solution options in the PowerEdge family, Soho VFX can seamlessly meet its flexibility, data reliability and energy needs.

Created to provide the processing power, scalability, and energy efficiency that a company like Soho VFX requires, Dell PowerEdge Servers , based on the Intel® Xeon® Processor 5600 Series, are designed to lower IT operating and staff administration costs while delivering the performance and reliability needed to keep applications and business processes available and responsive. After all, Hollywood doesn’t sleep and often there are servers rendering files all day and all night.

Power Blade Server 
“Space is a huge factor for us, so we want things that are compact; we want things that are efficient. There’s a lot of competing goals, and we try to make sure that we find technology that maximizes that,” says Berj. “For the floor space they use, the Dell blades are the best thing I’ve ever seen. We didn’t have to expand any of our power or cooling requirements, and our power consumption dropped by 20 percent.”

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