
This is your distinct chance to connect, share best practices, build business opportunities and recognize female influence in business and technology. Join other female business leaders from around the globe as we celebrate the impact women-owned businesses have on today’s economy. In today’s world, we expect to share and shape information without interruption — anytime, anywhere and on any device. Technology enables businesses everywhere to reach customers, grow business and effectively use company data in unprecedented ways. What’s important is not the technology itself, but what it enables you to do. Join 125 fellow female business executives, business icons, experts and thought leaders to build lasting connections, share best practices and learn how technology can help you achieve your business goals. The invitation-only Dell Women’s Entrepreneur Network (DWEN) event is part of Dell’s Women Powering Business initiatives and supported by Endeavor and Ernst & Young Entrepreneurial Winning Women. |

SUNDAY, JUNE 5, 2011
| 2:00 – 8:00 PM | ARRIVAL AND REGISTRATION Hotel Lobby Early arrivals are welcome to leave bags at the hotel luggage check, freshen up at the hotel spa, and venture into Barra de Tijuca for shopping or to spend leisure time on the beach. |
| 5:00 PM | SHUTTLE BUSES BEGIN |
| 6:30 PM | SHUTTLE BUSES END |
| 5:30 – 9:00 PM | WELCOME DINNER AND SAMBA PERFORMANCE Casa das Canoas, Rio de Janeiro Located in the heart of the Tijuca Forest, the world’s largest green reserve within an urban perimeter, Casa das Canoas is a sample of sophisticated colonial Brazilian architecture, and a popular venue for elegant social and cultural gatherings. On entering its gates, one is able to sense old times in Rio de Janeiro, where the magic of nature features the perfect scenery for people to meet. This is our opportunity to welcome you to Brazil and share traditional food and dance with you. |
| Welcome from Dell: Karen Quintos, Chief Marketing Officer, Dell, Inc. |
MONDAY, JUNE 6, 2011
| All plenary sessions will take place in the Atlantico Ballroom. | |
| 7:00 AM | YOGA ON THE BEACH Edno Serafim, Instructor, Body Tech Gym, Rio de Janeiro Rain cancels |
| 8:00 AM | BREAKFAST Marapendi Ballroom |
| 9:00 AM | WELCOME FROM DELL Paul-Henri Ferrand, Chief Marketing Officer, Consumer, Small and Medium Business and President, Dell Asia, Pacific and Japan, Dell, Inc. Steve Felice, President, Consumer, Small and Medium Business, Dell, Inc. |
| 9:15 AM | WELCOME FROM THE DWEN EMCEE Moira Forbes, President and Publisher, ForbesWoman Using the QuickMobile App Amy Jones, Strategic Partner Development Manager, QuickMobile |
| 9:25 AM | ACTIVE NETWORKING Cindy Gallop, Founder and CEO, IfWeRanTheWorld |
| 9:45 AM | DOING BUSINESS IN BRAZIL The Brazilian national Secretary of Commerce and Services, along with entrepreneurs and experts, share perspectives on growth opportunities in Brazil, the world’s fourth largest economy, along with the challenges and rewards of expanding into an overseas market. Panelists will offer ideas on trade bodies to help with market assessment, potential in-country partners, and nuances of the Brazilian market and consumer. Introduction: Raymundo Peixoto, President, Dell Brazil, Dell, Inc. Moderator: Silvia Bassi, President and Publisher, Now!Digital Business, IDG Brazil Speakers: Fernanda de Lima, CEO, Gradual Corretora-Investments Maria-Helena Pettersson, Partner, Strategic Growth Markets Leader, Ernst & Young Terco Bedy Yang, Founder, Brazil Innovators |
| 10:45 AM | SPOTLIGHT INTERVIEW: LUIZA HELENA TRAJANO Founder, Magazine Luiza Interviewer: Raymundo Peixoto, President, Dell Brazil, Dell, Inc. |
| 11:05 AM | BREAK Marapendi Foyer |
| 11:25 AM | SPOTLIGHT INTERVIEW: ARIANNA HUFFINGTON President and Editor in Chief, AOL Huffington Post Media Group Interviewer: Moira Forbes, President and Publisher, ForbesWoman |
| 11:50 AM | AHEAD OF THE CURVE: HOW THE RIGHT TECHNOLOGY STRATEGY CAN PROMOTE REAL GROWTH As a CEO or founder, what questions should you be asking your CIO/Technology Manager to get most out of your technology investment? How can your CIO to think like a businessperson and identify the power of breakthrough technologies? And how much does your CEO need to think like a technology expert? What is the best way to use data to acquire, retain and develop customer relationships in a time of exponential data collection? In the most practical terms, this panel will cover what to ask and how to get most out of your technology investments and how to create an infrastructure that supports growth and innovation while keeping storage and security a priority. Moderator: Kim Hibler, Vice President, U.S. Medium Business Sales, Dell, Inc. Panelists: Neetu Bhatia, Co-founder, Chairman and CEO, KyaZoonga Catherine Graham, Managing Partner, RIGHTSLEEVE, Co-founder, commonsku Fiona Page, Partner and CTO, PensionsFirst Analytics Anneke Seley, CEO and Founder, Phone Works, Co-author, Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology |
| 12:30 PM | LUNCH Marapendi Ballroom |
| 1:30 PM | ENTREPRENEURIAL INCUBATOR PART 1: EQUITY This hands-on workshop will help you understand the current private equity landscape and how to seek the right kind of equity for the appropriate growth stage of your company (seed, early, expansion, later). Starting with a funding strategy review, you will work through identifying how to take your company’s high growth potential to reality through developing a plan to raise capital and targeting experts and mentors to support your goals, while understanding the role that risk plays in entrepreneurial decision-making. Introduction/Conclusion: Erik Dithmer, Vice President and General Manager, Americas Small and Medium Business Sales, Dell, Inc. Facilitated by: Springboard Enterprises Pamela Contag, CEO, Cygnet Biofuels and CSO, Origen Therapeutics Daphne Dufresne, Managing Partner, RLJ Equity Partners, LLC Lauren Flanagan, Lauren Flanagan, General Partner, Belle Capital LPI Amy Millman, President & Co-founder, Springboard Enterprises |
| 2:30 PM | SWEETRIOT CHOCOLATE BREAK Marapendi Foyer Enjoy DWEN alum Sarah Endline’s gourmet sweetriot chocolate! |
| 2:50 PM | BREAKOUT SESSIONS ON GROWTH $5M TO $50M: BREAKING THROUGH TO THE NEXT LEVEL There are lots of issues to consider when scaling your company and a common complaint from boot-strapping entrepreneurs is a lack of time to work ON the business instead of IN it. Choose a specific area of focus and join in a hardy discussion about practical solutions to the challenges of growing your business. COLLABORATION and PARTNERSHIPS: Maripendi I Judith Clegg, Founder & CEO, Venturing Associates Ltd. and The Glasshouse Erik Dithmer, Vice President and General Manager, Americas Small and Medium Business Sales,Dell, Inc.; Advisory Board member, Endeavor CUSTOMER SERVICE: Maripendi II Kim Hibler, Vice President of U.S. Medium Business Sales, Dell, Inc. Gloria Rajkumar, CEO, Superior Independent Medical Assessment Centres (SIMAC) CROWDSOURCED SESSION: Atlantico Ballroom: Participants build the agenda by identifying and prioritizing growth challenges to discuss: Atlantico Ballroom Laurie McCabe, Partner, SMB Group Mark Gambill, Vice President Americas, Small and Medium Business Marketing Carolyn McCarthy Bryant, Vice President, Americas Small and Medium Business Finance, Dell, Inc. MEDIA ROUNDTABLE: Paraty Room *For attending press Dell executives discuss Dell’s customer driven business strategy, evolution as an IT solutions provider, how global entrepreneurs are driving the economy and how technology is serving as a strategic tool for entrepreneurs. Steve Felice, President, Consumer, Small and Medium Business, Dell, Inc. Paul-Henri Ferrand, Chief Marketing Officer, Dell Consumer, Small and Medium Business, President APJ, Dell, Inc. Karen Quintos, Chief Marketing Officer, Dell, Inc. |
| 3:45 PM | TRANSITION BREAK |
| 4:00 PM | TAKING SOCIAL MEDIA TO SOCIAL COMMERCE Advancements by Orkut, Facebook, Renren, LinkedIn and Twitter allow businesses to move beyond marketing in social media to conduct commerce. A look at how it all started and who’s doing it well, along with what you need to know to connect social media commerce to your sales team and strategies. Moderator: Michael Buck, Executive Director, Global Consumer, Small and Medium Business Online Marketing, Dell, Inc. Julia Angwin, Senior Technology Editor, WSJ.com, Wall Street Journal Alexandre Hohagen, Vice President, Latin America, Facebook Valerie Khoo, Founder and Managing Director, Sydney Writers’ Centre Elizabeth Saad, Director of Digital Strategy, Digital Happenings Interactive, Consultant and Full Professor, University of São Paulo |
| 4:40 PM | BEYOND THE BRAND: INCREASING CUSTOMER AND EMPLOYEE LOYALTY There are challenges to be faced when trying to grow your business in a new market. How can your brand compete with larger, more established national brands? What role does your brand play in competing for top talent with larger corporations and creating loyal customers for life? And how can a “purpose-driven brand” keep employees, especially Gen-Y, engaged and committed to your company’s success? Hear from leading brands and marketers about how they have navigated these waters and learn from their success. Introduction/Moderator: Karen Quintos, Chief Marketing Officer, Dell, Inc. Panelists: Suzi Dafnis, Community Director, Australian Businesswomen’s Network Patricia Godefroy, Chief Branding Officer, Cohn & Wolfe Christian Hallot, Brand Ambassador, H. Stern Pattie Sellers, Editor at Large, Fortune, and Co-chair, Fortune Most Powerful Women Summit |
| 5:25 PM | DAY 1 WRAP-UP Moira Forbes, President and Publisher, ForbesWoman |
| 6:30 PM | POOLSIDE CHATS: Rich, informal discussions on burning issues hosted by veteran DWEN participants
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| 7:30 PM | COCKTAIL RECEPTION Sheraton Barra Hotel Pool Enjoy the delicious Brazilian delicacy, the brigadeiro, prepared by DWEN member Juliana Motter, creator of the leading gourmet brigadeiro in Brazil and owner of Maria Brigadeiro store in São Paulo! |
TUESDAY, JUNE 7, 2011
| All plenary sessions will take place in the Atlantico Ballroom. | |
| 7:00 AM | YOGA ON THE BEACH Edno Serafim, Instructor, Body Tech Gym, Rio de Janeiro Rain cancels |
| 8:00 AM | BREAKFAST |
| 8:45 AM | WELCOME FROM DELL Steve Felice, President, Consumer, Small and Medium Business, Dell, Inc. Karen Quintos, Chief Marketing Officer, Dell, Inc. |
| 8:55 AM | ENTREPRENEURIAL INCUBATOR PART 2: PITCH CONFIDENCE This hands-on workshop focuses on increasing your confidence when pitching your business to potential customers, partners, vendors, investors and press. You’ll work on developing style and focusing on content, while learning how to avoid being over-rehearsed. Pitch skills will help you turn a high potential opportunity into a deal by conveying deep knowledge and confidence about your business. Pitching can be the most effective part of the ask, not only is it related to funding for your venture and business partnerships, it is also necessary for negotiating your personal relationships. Introduction: Karen Quintos, Chief Marketing Officer, Dell, Inc. Facilitated by: Springboard Enterprises Pamela Contag, CEO, Cygnet Biofuels and CSO, Origen Therapeutics Daphne Dufresne, Managing Partner, RLJ Equity Partners, LLC Lauren Flanagan, Genreal Partner, Belle Capital and Phenomenelle Angels Fund I Amy Millman, President & Co-founder, Springboard Enterprises |
| 10:25 AM | DELL TECHNOLOGY BREAK Relax and let us show you the latest, coolest products from Dell! |
| 10:40 AM | HOW GEN Y WILL ROCK YOUR WORLD: SEIZE UPON THEIR LOVE OF TECHNOLOGY AND THEIR RESISTANCE TO MARKETING This panel of GenY entrepreneurs will give you the real deal on how people in their 20s are at the forefront of one of the most important trends of our time: the blurring of lines between consumer and commercial technology. For this generation, work and life are a 24-7 mash up, where open collaboration, social networking, and mobile devices are changing expectations of IT and of the work experience in general. Listen as Gen Y entrepreneurs share what’s hot in technology as they grow their businesses. They’ll also share the secrets of how to best market to their peers, who have been described as highly resistant to traditional advertising and marketing. Moderator: Donna Fenn, Contributing Editor, Inc. Magazine, Author of Upstarts: How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success Panelists: Reina Otsuka, Founder and CEO, Ecotwaza Co. Ltd. Sarah Prevette, Founder and CEO, Sprouter Victoria Ransom, Founder and CEO, Wildfire Interactive, Inc. Tina Wells, Founder and CEO, Buzz Marketing Group |
| 11:20 AM | SPOTLIGHT INTERVIEW: LEILA VELEZ CEO, Beleza Natural Interviewer: Moira Forbes, President and Publisher, ForbesWoman |
| 11:40 AM | THE BUSINESS OF BEAUTY: UNDERSTANDING THE FEMALE CONSUMER A look at the growth of the “lipstick economy” and how it has harnessed the buying power of women during a global recession. No matter the industry, entrepreneurs have much to learn about the female consumer and how women can be a hot market segment for any business. Moderator: Moira Forbes, President and Publisher, ForbesWoman Speakers: Ilana Braun, Co-founder, Dermage Divya Gugnani, Co-founder and CEO, Send the Trend Carley Roney, Co-founder and Chief Content Officer, The Knot, Inc. Myrtle Potter, President and CEO, Myrtle Potter Media, Inc. |
| 12:20 PM | PROGRAM CONCLUSION Moira Forbes, President and Publisher, ForbesWoman SPECIAL ANNOUNCEMENT: UNVEILING OF DWEN 2012 LOCATION Steve Felice, President, Consumer, Small and Medium Business, Dell, Inc. Karen Quintos, Chief Marketing Officer, Dell, Inc. |
| 12:45 PM | BUSES DEPART FOR TOUR OF RIO Meet in Sheraton Hotel lobby |
| 2:00-4:00 PM | PINK FLEET BOAT TOUR |

| Emcee: | ||
![]() | Moira Forbes, Editor and Chief, ForbesWoman Moira Forbes is the President and Publisher of ForbesWoman, a multi-media platform dedicated to successful women in business and leadership. She is also the host of Success with Moira Forbes, a weekly video series on the Forbes Video Network featuring candid, one-on-one interviews with today’s top women leaders. | |
| Speakers: | ||
![]() | Julia Angwin, Senior Technology Editor wsj.com, Wall Street Journal Julia considers herself a digital native – the first generation to grow up enmeshed in digital technology. Raised in Silicon Valley by parents who both worked in technology, she learned to type on an Apple II and began programming in BASIC when she was in fifth grade. After completing her MBA at Columbia in 2000, she joined The Wall Street Journal in New York and began covering technology and the dot-com boom from an East Coast perspective. Julia took a leave of absence in 2007 and 2008 to write a book about the swift rise and deep cultural impact of MySpace, and has now returned to The Wall Street Journal as a technology editor and columnist. | |
![]() | Silvia Bassi, President and Publisher, Now!Digital Business, IDG Brasil Silvia Bassi is a famous Brazilian journalist who has worked for 25 years covering large national and multinational companies of print and on-line media sectors, such as Folha de S. Paulo, AOL, Editora Abril and IDG. Since January, 2005, she has served as President and Publisher of IDG Brasil, a Brazilian media company, responsible for managing and defining the editorial and business strategy of the company. In 2007, the company changed its business model and name to Now!Digital Business. | |
![]() | Ilana Braun, Co-founder, Dermage Who doesn’t want a clear, radiant complexion? Ilana Braun is turning her family business Dermage into a market-leading dermocosmetics brand in Brazil. Based in Rio de Janeiro, the company develops, produces, and sells a full line of prescription and non-prescription skin and hair care products specifically designed for the Brazilian complexion. | |
![]() | Judith Clegg, Founder and CEO, Venturing Associates Ltd. and The Glasshouse Judith is a highly experienced consulting and award winning entrepreneur. She is CEO and founder of Venturing Unlimited having established the business in 2006. Her consulting experience includes work across a variety of organisations including Barclaycard, Microsoft, The British Government Communications Network, IKEA, BAA, the entertainment group Ministry of Sound, YO! Sushi, US and European financial institutions and a range of entrepreneurial companies in entertainment, media, technology and clean-tech. | |
![]() | Pamela Reilly Contag, CEO, Cygnet Biofuels and CSO, Origen Therapeutics Pamela R. Contag, Ph.D., is currently the CEO of Cygnet Biofuels and the CSO of Origen Therapeutics and is working to develop an avian transgenic system to both develop polyclonal antibody therapeutic pletform for complex diseases and a manufacturing platform for the production of low cost industrial enzymes. | |
![]() | Suzi Dafnis, Community Director, Australian Businesswomen's Network Since 1995 Suzi has headed up the Australian Businesswomen’s Network, the peak body representative for businesswomen in Australia. ABN provides online training, mentoring, inspiration, education and networking opportunities for businesswomen across the country. An early adopter of new technology, the ABN harnesses new media and innovation to deliver education and to engage its online community. | |
![]() | Daphne Dufresne, Founding Partner and Managing Director of RLJ Equity Partners Mrs. Dufresne is a founding partner and a Managing Director of RLJ Equity Partners. RLJ Equity Partners is a private equity firm founded by Robert L. Johnson and The Carlyle Group, which makes control investments in middle market companies. The Firm partners with proven management teams to enhance value and growth through a combination of strategic capital and operational involvement. | |
![]() | Steve Felice, President Consumer, Small and Medium Business, Dell Inc. Steve Felice serves as president, Consumer, Small and Medium Business, for Dell. In this role, he leads the organization that creates and delivers specific solutions and technology to more than 10 million small- and medium-sized businesses globally. His organization is also responsible for a portfolio of consumer products, including desktops, laptops, software and peripherals, as well as product design and sales. | |
![]() | Donna Fenn, Contributing Editor, Inc. Magazine, Author of Upstarts: How GenY Entrepreneurs are Rocking the World of Businss and 8 Ways You Can Profit from Their Success Donna Fenn is the author of two books: Upstarts! How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit From Their Success (McGraw-Hill, 2009); and Alpha Dogs: How Your Small Business Can Become a Leader of the Pack (Collins 2005). A business journalist for more than 25 years, Fenn is also a contributing editor at Inc. Magazine, a blogger on BNET/CBSi and on Inc.com, a columnist on Lifetuner.com, the editor-in-chief of The Young Entrepreneur Council, and an experienced international keynote speaker. | |
![]() | Lauren Flanagan, Managing Member of BELLE Capital Management, LLC Ms. Flanagan is a professional angel investor and has over 25 years experience in running and operating technology companies. She has invested in 30 early stage companies in the past 6 years. She is co-founder & managing partner of BELLE Capital LP. She is also a co-founder and managing director of the Phenomenelle Angels Fund, LP. Ms Flanagan serves as chief executive officer for strategic advisory firm, SCIO Corp. | |
![]() | Cindy Gallop, Founder and CEO, IfWeRanTheWorld Cindy Gallop's background is brandbuilding, marketing and advertising - she started up the US office of ad agency Bartle Bogle Hegarty in New York in 1998 and in 2003 was named Advertising Woman of the Year. She is the founder and CEO of www.IfWeRanTheWorld.com, a radically simple web platform designed to help change the world one microaction at a time, which launched in beta with a demo at TED 2010. | |
![]() | Pat Godefroy, Chief Branding Officer, Cohn & Wolfe Pat Godefroy has 25 years of marketing, communications and management experience working with many of the world’s most celebrated brands. As Chief Branding Officer for Cohn & Wolfe, she is all about one goal – helping clients build strong, purposeful brands. Never content with the status quo in ideas or results, Pat pushes hard to build competitive advantage for clients through programs that grow triple bottom lines. | |
![]() | Catherine Graham, Managing Director, RIGHTSLEEVE, Co-founder, commonsku Catherine Graham is the Managing Director of RIGHTSLEEVE, one of the industry's most innovative promotional products companies. Utilizing a unique mix of design, technology and promotional media, RIGHTSLEEVE develops online merchandise programs for leading corporations across North America. RIGHTSLEEVE has used technology and social media to transform every aspect of the business, from how clients interact with the company online to how employees process orders and collaborate with one another. | |
![]() | Divya Gugnani, Co-founder and CEO, Send The Trend Divya Gugnani was putting in ninety-hour weeks at Goldman Sachs when she realized her true calling was food. After attending the French Culinary Institute and earning an MBA from Harvard Business School, she started the culinary media brand Behind the Burner in 2008, which features tips and techniques for food, wine, mixology, and nutrition. In 2010 she launched Send the Trend, an online fashion accessories retailer. | |
![]() | Alexandre Hohagen, Vice President of Latin America, Facebook Alexandre Hohagen is the Vice President of Sales for Latin America at Facebook. In 2008, Hohagen was nominated as an “Executivo de Valor” (Top Executive) in the IT and service sectors by the major Brazilian business newspaper Valor Economico. | |
![]() | Valerie Khoo, Founder and Managing Director, Sydney Writers' Center Valerie Khoo is a writer and editor whose work has been featured in a range of magazines around the world. She runs an editorial and communications consultancy in Sydney with clients including magazines, newspapers, companies and websites | |
![]() | Fernanda de Lima, CEO, Gradual Corretora Investments | |
![]() | Laurie McCabe, Partner, SMB Group Laurie McCabe brings more than 20 years of experience in the IT industry to her current role as Partner at the SMB Group. Laurie’s expertise in market, channel and competitive analysis helps vendor clients capitalize on shifting market trends, and create successful go-to-market and outcomes. Laurie has built widespread recognition for her capabilities and insights in the small and medium business (SMB) market in several areas, including cloud computing, software-as-service (SaaS), collaboration, business solutions, social networking and managed services. | |
![]() | Amy Millman, President and Co-founder, Springboard Enterprises Amy is a career advocate who has represented the interests of various corporate and industry groups. As one of the founders and current president of Springboard Enterprises, she built an organization that facilitates connections to sources of financial and human capital for women-led emerging-growth enterprises. | |
![]() | Maria-Helena Petterson, Partner, Strategic Growth Markets Leader, Ernst & Young Terco Maria Helena is a senior partner at Ernst & Young Terco and has a solid experience gained over her 30 years long career serving large multinational, local family owned and public corporations in Brazil. She is currently leading the Ernst & Young global program Entrepreneur of the Year in Brazil and several inter related initiatives, including Ernst & Young Winning Women (Mulheres Vencedoras) global Program. | |
![]() | Myrtle Porter, President and CEO, Myrtle Potter Media, Inc. Myrtle Potter is a best selling author and one of America’s foremost and accomplished healthcare leaders and experts. Myrtle has dedicated three decades to serving the healthcare needs of millions of consumers through her leadership of some of America’s most successful global healthcare companies. She was a vice president, at Merck, president at Bristol-Myers Squibb and later was named president and chief operating officer of Genentech, the world’s biotechnology powerhouse, committed to developing powerful therapies for cancer, autoimmune diseases most successful biotechnology company. | |
![]() | Sarah Prevette, Founder and CEO, Sprouter Sarah is the founder of Sprouter, an online collaboration tool facilitating knowledge exchange between startups and business leaders. An entrepreneur long immersed in the startup community, Sarah has robust familiarity with the common pitfalls of early stage startups and the tips and tools that foster success. | |
![]() | Karen Quintos, CMO, Dell Inc. Karen Quintos is senior vice president and chief marketing officer (CMO) for Dell, where she is responsible for bringing the company’s brand to life for Dell customers, team members and stakeholders around the world. She leads brand strategy, global communications, social media, corporate responsibility, global research, marketing talent development and agency management. Karen is also the executive sponsor of the largest networking group at Dell, Women in Search of Excellence (WISE). | |
![]() | Gloria Rajkumar, CEO, Superior Independent Medical Assessment Centres (SIMAC) SIMAC is a leader in the Independent Medical Assessment industry with annual revenue of over 12 million and growing. In 2010, Gloria received three business excellence awards, including the Ontario Chamber of Commerce Award for Small Business. Gloria was also ranked #4 in PROFIT Magazine’s Top 100 Women Entrepreneurs of the Year. In March 2011, Gloria was the only Canadian to receive the 2011 Enterprising Women of the Year Award by Enterprising Women Magazine. | |
![]() | Carley Roney, Co-founder and Editor-in-Chief, The Knot Inc. Carley Roney is cofounder and editor in chief of The Knot Inc. (TheKnot.com, TheNest.com, TheBump.com), the premier media company devoted to weddings, pregnancy and everything in between. After the nightmare of planning her own wedding, Roney and her husband David Liu founded The Knot Inc. in 1996 and quickly took the wedding world by storm with a fresh voice, stylish ideas and up-to-date advice for modern nearly-weds. Today, The Knot and sister site WeddingChannel.com are the #1 wedding planning destinations reaching nearly 2 million U.S. brides (8 out of 10) annually through the multimedia platforms of magazines, books, television, social media and mobile applications. | |
![]() | Elizabeth Saad, Director of Digital Strategy, Digital Happenings Interactive, Consultant and Full Professor, University of Sao Paolo Beth Saad coordinates the digital media area for Master and Doctorate Programs, Undergrad and Master degree in Business, PhD in Communication Sciences at the University of São Paulo. She has authored hundreds of articles and notes on strategic management of digital information and communication, online journalism, digital communication, social media and communication sciences, as well as author of the book “Strategies 2.0 for Digital Media, Internet, Information and Communication”. Beth co-writes Intermezzo, a blog on cyberjournalism and “cybercommunication”. She is the creator and coordinator of DIGICORP, a post grad specialization in communication and digital media focused on professionals. | |
![]() | Anneke Seley, CEO and Founder, Phone Works LLC, Co-author Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology Anneke is the CEO and founder of Phone Works, a sales strategy and implementation consultancy that has helped over 350 large and small businesses across industries increase sales productivity and results. Phone Works specializes in building, testing and accelerating innovative phone and Web sales teams. Anneke is the coauthor of the best-selling book on the new culture of selling, Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology. She continues to share ideas and proven new trends on her blog at www.sales20book.com. | |
![]() | Pattie Sellers, Editor at Large, Fortune, Co-chair, Fortune Most Powerful Woman Summit Every year since its launch in 1998, Pattie has helped oversee Fortune's "Most Powerful Women in Business" cover package. She co-chairs the annual Fortune Most Powerful Women Summit, the preeminent gathering of women leaders in business, philanthropy, government, academia, and the arts. | |
![]() | Chris Shipley, Chris Shipley, Co-founder and CEO, Guidewire Group Chris Shipley is chairman and CEO of Guidewire Group, Inc., a global analyst and advisory firm focused on early-stage technology companies. (www.guidewiregroup.com). A leading technology and product analyst for 25 years, Chris is dedicated to the success of technology entrepreneurs, focusing on identifying market opportunities and building value into the most promising young companies. As the executive producer of the reknowned DEMO Conference from 1996 until September 2009, Chris identified and helped bring to market more than 1,500 products, including WebEx, VMWare, salesforce.com, TiVo, Xfire, Ribbit, and Ironport. | |
![]() | Ingrid Vanderveldt, CEO of Green Girl Enterprises Inc. Ingrid: Sustainability leader, women’s advocate and successful entrepreneur Ingrid Vanderveldt is keenly focused on WOMEN + GREEN. She’s a leading expert in corporate strategy, business development, outreach and media programs, and brand development. She’s also a tireless practical advocate for women and sustainability. | |
![]() | Leila Velez, Founding partner and CEO of Beleza Natural Leila Velez, founding partner and CEO of Beleza Natural, was recently chosen as “Woman Entrepreneur of the New Brasil” by the magazine Voce S.A. Beleza Natural opened their first salon in 1993. An immediate success, the franchise currently includes 26 salons in Rio de Janeiro and São Paulo. | |
![]() | Tina Wells, Founder and CEO, Buzz Marketing Group Tina Wells is the author of the recently released book Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers. When she’s not writing, Tina creates innovative marketing strategies for numerous clients within the beauty, entertainment, fashion, financial, and lifestyle sectors through Buzz Marketing Group. | |
![]() | Bedy Yang, Founder, Brazil Innovators Bedy founded Brazil Innovators with the objective to foster entrepreneurship in Brazil. Her main strength is her capacity to catalyze, bridge and transform the community being a Chinese-Brazilian living in the Silicon Valley. With the vision to transform the culture of entrepreneurship, she created the main channel to high-impact tech entrepreneurs in Brazil, with a network of 1000 entrepreneurs, investors and thought leaders to collaborate, share knowledge, accept failures and think bold. | |
![]() | Arianna Huffington, President and Editor in Chief, AOL Huffington Post Media Group Arianna Huffington is the president and editor-in-chief of The Huffington Post Media Group, a nationally syndicated columnist, and author of thirteen books. She is also co-host of “Left, Right & Center,” public radio’s popular political roundtable program. In May 2005, she launched The Huffington Post, a news and blog site that quickly became one of the most widely-read, linked to, and frequently-cited media brands on the Internet. In 2006, she was named to the Time 100, Time Magazine's list of the world’s 100 most influential people. | |
| Fiona Page, Partner and CTO, PensionsFirst Analytics Fiona is a partner and CTO of PensionsFirst, a UK based company founded in 2007 as a provider of risk management services to the global pensions industry. She is responsible for the design and development of PFaroe, a proprietary web-based platform for measuring and reporting defined benefit pension risk. | |
![]() | Humberto Luiz Ribeiro, Secretary of Commerce and Services, Government of Brazil | |
![]() | Katherine Sampson, Founder, Healthy Habits Healthy Habits is Australia’s number one sandwich bar and healthy fast food option. With over 450 million sandwiches sold in Australia each year Healthy Habits is taking a big slice of the fast food market. They serve 6000 customers daily, which equates to 2 million sandwiches a year. | |
| Luiza Helena Trajano, Founder, Magazine Luiza Brazilian electronics and furniture retailer Magazine Luiza 611 stores and recently joined the consumer IPO boom with a $911 million offering. The retailer was founded in the Sao Paulo city of Franca in 1957 by Luiza Trajano and Pelegrino Jose Donato. Luiza Helena Trajano, their niece, took over management in 1991 and is the company’s chief executive officer. Since Luiza Helena Trajano assumed oversight of the company in 1991, the number of stores grew from 32 to 611 stores. | |
![]() | Rhonda Abrams, Today Contributing Small Business Columnist, President, The Planning Shop A syndicated columnist, best-selling author, and popular public speaker, Rhonda Abrams has spent more than 15 years advising, mentoring and consulting entrepreneurs and small business owners. Her knowledge of the small business market and her passion for entrepreneurship have made her one of the nation’s most recognized advocates for small business. | |
![]() | Victoria Ransom, Founder and CEO, Wildfire Interactive, Inc. Victoria has been an entrepreneur since her early twenties and has developed three companies, all of which are successfully operating today. As founder & CEO of Wildfire, Victoria has led the company to profitability in just one year and has built a client list that includes major brands and agencies including Facebook, Pepsi, Unilever, Sony, AT&T, Ogilvy, Publicis and Digitas. Wildfire is a two-time winner of the fbFund; investors include Summit Partners, Facebook, Accel Partners and the Founder's Fund. | |
![]() | Reina Otsuka is the founder & CEO of Ecotwaza, a leading eco-friendly Japanese product export site. Ecotwaza’s mission is to connect Japanese eco-friendly business seeds with foreign entrepreneurs to create a gateway to hidden Japanese environmental technologies and craftsmanship. |

| Sheraton Barra Hotel and Suites Avenida Lucio Costa 3150 Barra da Tijuca Rio de Janeiro, Rio De Janeiro 22630-010, Brazil Phone: +55 21 3139 8000 | Fax: +55 21 3139 8085 Space is limited, so please register as soon as possible to book your flight and hotel. If you would like to extend your stay in Rio beyond the conference dates, please inform the travel agent. | |
- Brazil is now led by its first woman President, Dilma Rousseff, and has made its way onto the world stage in the last decade as the world’s fifth largest country and eighth largest economy.
- As Brazil opened its economy to foreign markets and investment, it’s proved attractive for manufacturing, technology, construction and retail expansion with multi-national companies.
- Recent studies have concluded that more than 50% of Brazil’s entrepreneurs are women, and 15% of the population has their own business.
- Brazil’s abundance of natural resources, diverse and colorful culture and economic growth make it an intriguing entrepreneurial opportunity for you and your company.







































