Purpose and Values

Commit to substance. Grow with clarity.
The business world is full of choices, networks and endless opportunity. The way we navigate this environment determines our success and forms our reputation. As we continue to evolve Dell to better serve our customers, seize new opportunities and drive growth, we rely on our values to guide the decisions we make and the actions we take.

We focus on three core values that drive our business decisions:

	Delivering results that make a positive difference. We strive to make sure that everyone — in any environment — can take advantage of technology. We are constantly curious and we never stop trying to find smarter ways to get things done.
	Leading with openness and optimism. We value different perspectives and experiences because we believe everyone has a contribution to make. We focus on honest and practical communications, listening carefully and taking action to deliver solutions for real-world challenges.
	Winning with integrity. We operate legally and ethically, contributing our time, technology and know-how to improving the communities where we work and live. We commit to growing our business in ways that benefit the environment and society.

Support positive growth. Watch the world thrive.
We have a simple, singular purpose here at Dell that is the driving force behind everything we do: Delivering technology solutions that enable people everywhere to grow and thrive. It’s rooted in our deep beliefs that technology can change the world and that it’s essential for people to succeed.

Lead with change. Conserve the future.
The planet has finite resources. At Dell, we commit to preserving those resources so future generations can prosper. This commitment stands at the forefront of our business functions and influences how we operate today and into the future.

Here are few of the things we’re doing at Dell to protect the environment:

	Greener products and solutions From 2008–2010, we implemented design changes in our laptops and desktops resulting in 25 percent less energy consumption. This saved our customers $4 billion in energy costs and preserved a significant amount of valuable electricity.
	Free recycling and recycling reform We offer free and convenient recycling options for any Dell-branded product for home use worldwide and certified asset recovery services for businesses. In addition, we were the first major computer manufacturer to ban the export of e-waste to developing countries.
	Sustainable packaging We were also the first computer manufacturer to use renewable bamboo in our packaging, sourced from a forest far away from the panda’s natural habitat. Our efforts are paying off by keeping 20 million pounds of packaging materials out of landfills from 2008–2012.
	Responsible operations Since 2008, we’ve cut global electricity use through building upgrades, power-management strategies and IT solutions, resulting in enough energy conservation to power more than 4,000 homes for one year. Our "Green Efficiency" approach for IT has also garnered over $50 million in energy savings to date, indefinitely postponing the need to build a new data center.

Looking forward, we aspire to power our global operations with 100 percent renewable energy. Today, eight of Dell’s facilities in the U.S. and Europe run solely on renewable energy. We purchase more than 25 percent of our global electricity from alternate renewable sources such as wind and solar — earning us a rank in the top five of the EPA’s Green Power Challenge.

Build a vehicle for change. Give it to the world.
When it comes to corporate responsibility and giving, Dell is all in. We’re on a mission to make a meaningful difference in our communities by using our technology and resources. Our team members are our key differentiator — their talent, passion and commitment are key to creating the change we all want to see in the world. The following Dell initiatives are a part of our commitment to cultivate positive social change all over the world:

	Dell YouthConnect Active in 10 countries, Dell™ YouthConnect is on a mission to put technology into the hands of young people to prepare them for school, work and life. We believe that every child should have equal opportunity to achieve his/her fullest potential. To date, we’ve invested over $16 million and have reached 2 million children worldwide.
	Dell Social Innovation Competition The University of Texas and Dell are challenging bright young minds to help resolve some of the world’s biggest issues. The Dell Social Innovation Competition is a call to action for college students all over the world to implement innovative and entrepreneurial ideas that address a pressing social issue. The team with the best social venture plan wins $50,000 to grow the plan into a new business or nonprofit organization.
	Make a Difference Employee Engagement Program To increase our team members’ capacity to give, Dell created the Make a Difference Employee Engagement program, which uses a networking tool to build and track global Dell volunteer teams, as well as a dollar-for-dollar donation match for team members. In the 2011 fiscal year, giving increased 23 percent, resulting in $21 million donated by Dell team members, including the company match.

The future deserves to thrive.
Our world is growing increasingly more connected through revolutionary technologies. And for us, closing the technology gap around the world remains a top priority. Access to information and knowledge is empowering and an essential part of maximizing human potential. We believe people have an endless capacity to achieve and stand by with the resources to help them prosper.